Luxury launches website VeryFirstTo.com is offering a range of decadent crackers, each containing an ultra-lavish – and eye-wateringly expensive – gift.
Among the prizes to be found are a sparkling 18-karat white gold Cartier necklace, a Breguet Tradition wristwatch in 18-karat rose gold, a limited edition pen from Graf Von Faber-Castell, a set of keys to a top of the range Aston Martin Vanquish Coupe, and a trip of a lifetime to 10 unique locations across the world.
But perhaps the most striking of all the gifts encased in the crackers is the key fob to a Predator 84 yacht from Sunseeker with a value of £3.7 million.
Marcel Knobil, founder of VeryFirstTo, Superbrands and Cool BrandLeaders said: “These crackers are truly explosive when it comes to lighting the fuse of guests' excitement and anticipation. Whilst the joke inside might be cheap the gift certainly won't be!”
The crackers themselves are created by Simply Crackers and are available in a range of colours.