Fashion & Style

Mulberry Open First Store in Germany

Mulberry Open First Store in Germany
Mulberry Open First Store in Germany

British luxury fashion house Mulberry has opened its debut German store in the city of Berlin.

Located on the prestigious Kurfürstendamm Strasse, the new boutique represents the fashion brand’s latest efforts to make inroads into markets in mainland Europe through dedicated retail outlets.

Designed by British architects Universal Design Studio, the Berlin store offers several nods to Mulberry’s classic style of craftsmanship and its English rural heritage, through its use of natural materials such as timer, oak and limestome.

The store features a full range of men’s and women’s leather bags and accessories, as well as seasonally changing women’s accessories, shoes and ready-to-wear items. It also has the worldwide retail exclusive for the Willow Tote in biscuit brown alligator.

Bruno Guillon, Mulberry CEO, said: “We’re delighted to be opening our first store in Germany. We chose Berlin for the rich culture between the city’s history and its artistic heartbeat, we felt the city’s vibrancy and energy was the ideal complement to the Mulberry brand and our own heritage of craftsmanship and creativity.

“Europe is still a key growth market for Mulberry, so to open a store in a strong city location like Berlin is a significant milestone for our expansion plans in this region. Over the long term we want to see Mulberry extend its reach as a global luxury brand, known for its leather craftsmanship and English sensibility.”

To mark the Berlin opening, Mulberry teamed up with renowned local artist Frank Hülsbömer to create a bespoke art installation that now takes pride of place in the store.

Founded in 1971 by Roger Saul and his mother Joan, Mulberry now has stores throughout the UK and all over the world including Europe, the USA, Australia and Asia.

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By: Paul Joseph

Published: 18th Apr 2013

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