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Expert
This or That
Guillermo Garcia
Guillermo Garcia, Marketing and Communications Director at Evolution Agents, joins Superyachts.com for a rapid-fire round of 'This or That'.
Known for their deep-rooted expertise across Spain, Portugal and Gibraltar, Evolution Agents delivers tailored support services to yachts, captains, and crew, combining local insight with a commitment to transparency and efficiency.
When asked to choose between personal touch and AI efficiency, Garcia didn’t hesitate: ‘Definitely personal touch,’ he said, citing the human connection essential to meeting specific requests. Similarly, he favoured local knowledge over global reach. ‘It’s what brings value at the end of the day to the client,’ he noted, underscoring the brand’s strength in regional understanding. For yacht experiences, Garcia leaned firmly into customisation. ‘You have to adapt to the guests’ tastes and demands,’ he shared, opting for personalised itineraries over standard routes. When it came to what happens on and off the yacht, he couldn’t pick just one, noting that destination exploration and onboard entertainment go hand in hand. His choice of fresh local markets over fine dining provisions tied neatly back to Evolution’s local-first mindset. ‘It’s part of the local knowledge as well,’ he explained. For recommendations, Garcia placed more trust in personal expertise than online reviews. ‘Our clients trust us because we know the places they want to visit,’ he said. With a growing network and a passion for service, Evolution Agents continues to define itself through responsive, high-quality yacht support, built on local relationships, trusted advice, and a deep understanding of what today’s clients truly need.
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By Superyachts.com