A Luxury Insight Into The 2015 Top 100 Largest Yachts Launch

By Ben Roberts

During the Superyachts.com Top 100 - in association with Y.CO - the superyacht world descended on London’s ME Hotel to celebrate the Largest Yachts in the World; however, joining them were a list of world-renowned luxury brands matching the caliber of yachting industry in the room.

After returning to Le Mans and launching the brand-new Macan at the end of a record sales year in 2014, Porsche Cars of Great Britain joined the event in characteristic style by bringing three outstanding models. The 911 GTS, which was modeled at the 2014 LA Auto Show, is the most focussed driver orientated cars in the Porsche range and joined two plug-in S E-Hybrids; the Cayenne and Panamera.

These three models not only provided a memorable backdrop for the Top 100 evening, but completed the synergy between high-quality design and construction across both the automotive and superyacht industry.

There was also a third addition from to the industry synergy underway at the Top 100 Forecast Launch which completed the holy trinity of luxury. Thanks to support from NetJets, the premier private aviation brand, all facets of the high-net-worth lifestyle were represented in true style as the superyacht industry discussed a bright and promising future.

While Porsche Cars Great Britain provided the style, NetJets provided a look into one of the most sought after lifestyles and the key members of the superyacht industry celebrated the evolution of large yacht design and construction; it was DJ Natalie Earp of Y.PLAY who set the atmosphere.

Run in collaboration with Natalie Earp herself and Y.CO, headline sponsors of the Superyachts.com Top 100, Y.PLAY is the ultimate custom service tool for high-net-worths looking to match their yachting experience with music which fits the lifestyle and the scenery.

With all elements of luxury catered for, guests enjoyed a lavish evening discussing the future of cutting edge design and ecologically sustainable practices in luxury while drinking the always fitting Chateau d’Esclans Garrus Rosé, mixing spirits with the healthy mineral water Holy Water, and helping themselves to POPS Champagne lollipops; a fun and refreshing new way to drink high-end Champagne.

By Ben Roberts