Absolut Vodka Create 4 Million Unique Bottles

By Paul Joseph

Vodka brand Absolut have created nearly 4 million bottles - each with their own individual touch – in a project called "Absolut Unique."

The new range of numbered bottles is available in airports across the world and will be with local vendors from next month, the company has revealed.

Using a mix of 38 different colours and 51 pattern types, applied through splash guns and color-generating machines, each bottle came out different from each other.

Jonas Tahlin, VP-global marketing for Absolut, said: "Absolut Unique feels a bit mad scientist, a bit street art. When the bottles first appeared on the conveyer belt, we cheered. By that point the production line looked more like an artist's studio than a bottle factory."

He added: "A lot of world-class creators have made their interpretations of our iconic bottle. But this time Absolut was the artist."

The bottles will be individually numbered and sold in 80 markets including Britain, the U.S., China, France and Germany.

By Paul Joseph