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Aesir Go Back to Basics With Luxury Phones
High-end phone brand Aesir Copenhagen has revealed a new handset that combines contemporary luxury with the traditional pragmatics of phone use.
Created by multi-award-winning industrial designer Yves Béhar, the mobile phone focuses on tactility and sound quality, eschewing the modern trend of handsets that come with cameras, GPS and email access.
Mr Behar said: “I wanted to show an alternative to the sea of smartphones and their deluge of features.
“In an age when the industry seems to think that phones aren’t for speaking anymore, I wanted to focus on the idea of voice, clarity and simplicity.”
Available in either 18 carat yellow gold or a fine stainless steel with a ceramic top. the eponymous +YvesBéhar handsets were created by French and Swiss specialists who have worked on complex components for some of the world’s finestr luxury watches.
Mr Behar said that the phone “champions the idea of craftsmanship in an age that’s obsessed with more and making last year’s products obsolete."
“Instead, we propose better and longlasting as our starting criteria,” he added.
The gold handset will cost £36,600 and the stainless steel version will cost £6,300.
Both will first be available in Europe from this summer and the rest of the world from this Fall.
"In an age when the industry seems to think that phones aren’t for speaking anymore, I wanted to focus on the idea of voice, clarity and simplicity"