Alberto Giovanelli on Pagani’s Inroads into China

By Paul Joseph

Pagani Automobili’s ascent to the higher echelons of the supercar world has been almost as rapid as its cars.

Founded just 22 years ago, the Italian manufacturer, which is renowned for its use of carbon fibre, has become well established as a major player in the ultra-competitive luxury sports cars sector.

Now they have set their sights on capturing their share of the lucrative Chinese market, whose appetite for luxury cars is already well known.

They have recently opened an office in Hong Kong which they hope will serve as a strong foundation for making inroads into China.

Speaking to us at the China Rendez-Vous, Alberto Giovanelli, Global Sales Director for Pagani, told us more about the decision to open a Hong Kong office, the values of Pagani that he thinks will appeal to Chinese consumers, and the challenges of being a young car brand in a market dominated by historic names.

You can watch the full video interview with Mr Giovanelli above this article.

By Paul Joseph