Apple and Hermès Team up to Create Luxury Timepieces

By Paul Joseph

Technology giants Apple have teamed up with French luxury house Hermès to create a new collection of Apple watches.

Available in stainless steel 38mm or 42mm steel cases with finely crafted leather bands, the collaboration is billed as merging Apple’s product innovation with the heritage and craftsmanship of Hermès.

The watch’s bands are available as a Single Tour, Double Tour and Cuff, each in a wide choice of colours.

“At Hermès, we strive to provide our clients with elegant, creative and functional objects for their everyday lives,” said Pierre-Alexis Dumas, Hermès’ executive vice president in charge of artistic direction.

“What more contemporary and relevant expression of this principle could there be than this collaboration with Apple. We are strongly united by the same deeply held ideas and principles. I see it as the establishment of an alliance in excellence; like horse and carriage, a perfect team.”

Jonathan Ive, Apple’s chief design officer, added: “Apple and Hermès make very different products, but they reflect the deep appreciation of quality design.

“Both companies are motivated by a sincere pursuit of excellence and the desire to create something that is not compromised. Apple Watch Hermès is a true testament to that belief.”

The watches will be available in select stores from October 5th. Prices will range from$1,100 up to $1,500, depending on the case size and choice of band.

By Paul Joseph