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Apple Open Flagship Sustainable Store on Paris’s Champs-Élysées

By Paul Joseph

American technology giants Apple have opened a brand new flagship store in the heart of Paris that is being billed as pushing the boundaries of sustainable luxury.

Located on the French capital’s prestigious Champs-Élysées, the store was designed by Foster + Partners and combines historic architecture with contemporary design.

It occupies a beautifully renovated 19th-century building that retains much of its classic Parisian architecture as can be seen in the restored façade and entryway.

The Haussmann-era apartment building also features the use of lavish materials such as Burgundy stone and a French oak parquet flooring for an overall Parisian feel.

The store’s entryway leads to a courtyard dotted with natural trees and sunlight along with a kaleidoscopic solar roof that lays above it, which reflects the light into the interior of the store while also providing a source of green energy for the entire building.

Inside, there’s a grand staircase that connects the ground to the rest of the floors which house rooms with balconies overlooking the Champs-Élysées. The Inner courtyard lined with trees is also as an area where visitors can walk in for a free ‘Today at Apple’ session.

Along with a wide range of other amenities, the store also features an integrated rainwater collection system that provides water for the bathrooms, trees and green walls.

The store is also powered by 100 per cent renewable energy.

By Paul Joseph