Armani Takes To the Streets for Eyewear Campaign

By P. Joseph

The Giorgio Armani Eyewear 2011/12 advertising campaign features everyday people on the streets of some of the world’s major cities, all wearing distinctive Armani glasses.

For six months, a travelling street initiative saw prominent fashion bloggers and photographers touring the globe capturing the general public in eyewear from the iconic fashion brand.

The unique venture, which ended in June, formed the inspiration behind the ‘Frames of Your Life’ advertising campaign which Armani claims has “radically redefined” the Italian brand’s relationship with the public.

Each city visited is represented in the campaign, which features black and white images of passers-by wearing vintage style frames with metal detailing on the arms.

As well as the photographic campaign, the project also includes a stylishly shot video, which can be viewed above.

The bloggers and photographers involved in the project in various cities were Micol Sabbadini (Milan), Eleonore Bridge (Paris), Jackie Dixon (London), Natalie Weiss (Berlin), Tommy Ton (New York), Jared Eng (Los Angeles), Tina Leung (Hong Kong), Song Feifei (Beijing), Qian Chunlei (Shanghai), Pelayo Díaz (Barcelona), Yvan Rodic (Paris).

By P. Joseph