Aston Martin Confirms Production of First All-Electric Model
The evolution of luxury electric cars continues apace and less than two years after being unveiled as a concept car, Aston Martin has confirmed that the all-electric RapidE will enter production in 2019.
Set for a limited production run of 155 units, RapidE is Aston Martin’s first all-electric model and spearheads development of the brand’s low- and zero-emission vehicle strategy.
RapidE sees a continuation of the collaboration with Williams Advanced Engineering who worked on the original RapidE Concept. Based in Grove, Oxfordshire, Williams Advanced Engineering will assist Aston Martin with the complex task of engineering integration.
Based upon the forthcoming Rapide AMR concept, RapidE will deliver four-door sports car looks and dynamics of the Rapide S powered by an all-electric powertrain replacing the six-litre V12 engine. The instantaneous delivery characteristics of electric motors means the RapidE will offer a unique driving experience of a kind not experienced before in an Aston Martin.
Aston Martin President and CEO, Dr Andy Palmer, said of the RapidE: “Having unveiled the RapidE Concept back in October 2015 we reach another milestone with the confirmation that we are now putting the first all-electric Aston Martin into production.
“RapidE represents a sustainable future in which Aston Martin’s values of seductive style and supreme performance don’t merely co-exist alongside a new zero-emission powertrain, but are enhanced by it.
“The internal combustion engine has been at the heart of Aston Martin for more than a century, and will continue to be for years to come. RapidE will showcase Aston Martin’s vision, desire and capability to successfully embrace radical change, delivering a new breed of car that stays true to our ethos and delights our customers.”
Founded by Lionel Martin and Robert Bamford in London in 1913, Aston Martin has grown to become one of the world’s most renowned luxury sports car brands.