Aston Martin Launch City Slicker
Known for their ferocious engine power fit for long open roads, Aston Martin’s latest model is designed for the more sedate task of urban driving.
The Cygnet was displayed in the UK for the first time last week in front of a crowd of Aston Martin owners and car journalists who had gathered in the exclusive environs of London’s Meza Bar on Wardour Street.
Based on Toyota’s iQ model, the Cygnet has a 1.33-litre engine, can reach a top speed of 170km/h, and hit 100km/h in 11.8 seconds – a time unlikely to excite Aston Martin enthusiasts, though more than adequate for negotiating a congested city centre.
As head of Aston Martin, Dr Ulrich Bez, said at the London unveiling, "you don't need five hundred horsepower to drive in London".
Despite many of its features being at odds with conventional Aston Martin models, the Cygnet remains consistent with the brand through its hand-crafted, leather-stuffed interior.
The launch of the Cygnet comes as pressure rises on manufacturers to produce more economical and fuel-efficient cars.
The new car will initially be available in two colour editions – the Cygnet Launch Edition Black and the Cygnet Special Edition White – with a wider range available at a later date.
Production begins in April 2011. Prices start at £30,995.
"The launch of the Cygnet comes as pressure rises on manufacturers to produce more economical and fuel-efficient cars."