Aston Martin Partners with Bowmore Scotch Whisky

By Paul Joseph

Aston Martin has announced that it is teaming up with Bowmore Islay Single Malt Scotch Whisky as its official spirits partner.

The collaboration between the two British brands is set to lead to an exclusive series of products and experiences, with the famous winged logo of Aston Martin set to feature on an alcoholic beverage bottle for the very first time.

Andy Palmer, president and CEO at Aston Martin Lagonda, said: “This series of limited edition bottlings are going to be very special collectors’ items for the whiskey connoisseur and Aston Martin enthusiast.

“As brands, we have a lot in common. We both focus on indulging our customers with exquisitely-designed, beautifully-crafted products, often producing limited edition specials that celebrate our heritage.

“Bowmore is a great British brand and, like Aston Martin, its employees are passionate about their work. I can’t wait to sample the fruits of this collaboration between innovative design and crafted product.”

Speaking about the announcement, Albert Baladi, president and CEO of Beam Suntory, the owner of Bowmore, added: “It is exciting for an extraordinary brand like Bowmore to enter a global partnership with a brand of such high esteem and heritage, leading in its industry for beauty and craft for decades.

“Aston Martin embodies Bowmore’s commitment to time, with the craft and patience required to make sports cars and single-malt Scotch whiskey very much intertwined. 

"These shared values will underpin our series of product innovation and experiences with Aston Martin, and we can’t wait to collaborate on what will be a defining and industry-leading collaboration for years to come.”

Established in 1779, Bowmore is the oldest distillery on the Scottish island of Islay.

By Paul Joseph