Audi Becomes India’s Biggest Luxury Car Maker

By Paul Joseph

German car brand Audi has become the most prolific luxury car maker in India, according to newly released figures.

Sales of 2,616 units in the first quarter of 2013, representing a more than 15 per cent growth for Audi from the same quarter last year, means the luxury carmaker is now India’s biggest deliverer of high-end cars.

Audi’s impressive sales figures in India have been attributed by industry experts to the brand’s strong product portfolio, with the entry level A4 and the Q7, Q5 and Q3 SUVS being particularly popular models in India.

Rupert Stadler, CEO of Audi AG has regularly repeated his ambition for Audi to be the biggest luxury car seller in the world by 2020.

The brand has already committed to further expansion its product line-up, with dealership growth slated to cover 34 locations, as well as the hiring of 1,000 additional staff across corporate, production and dealership levels.

Audi was founded by August Horch in Zwickau, Germany in 1909.

By Paul Joseph