Audi Open Largest Dealership in Dubai

By Paul Joseph

German luxury car makers Audi have opened their largest ever dealership in Dubai – with a helping hand from American entertainer Jennifer Lopez.

The star, known as J-Lo, was in attendance at the official opening where she posed for photos in front of one of the models on display in the giant store.

Referred to as “terminals” by Audi, it is hoped the new dealership will serve to raise the company’s profile in what is increasingly a key region for the luxury car market.

With its folded aluminium facade and curved display areas, the latest venue follows the design trend of contemporary Audi ‘terminals’ that began with opening of the brand’s Sydney, Australia outlet in 2008.

Spread over three floors and almost 100,000 square feet, the Dubai venue includes floor-to-ceiling screens displaying the complete Audi model range including all equipment options, features and technical details to a lifelike scale.

Elevators transport the Audi models between levels, whilst the second floor is reserved for Audi’s exclusive customisation service.

Audi was founded in Zwickau, Germany in 1909.

By Paul Joseph