Backstage at Rado Campaign with Lisa Ray

By P. Joseph

Canadian model, actress and TV star Lisa Ray has continued in her role as brand ambassador for watch-maker Rado by appearing in a stunning new advertising campaign.

Taking part in the “Unlimited Spirit” campaign, which supports design and innovation by unearthing upcoming designers and entrepreneurs, the star can be seen behind the scenes at the shoot which took place recently in New York.

Speaking about her enduring role as brand ambassador, Ms Ray said: “I am proud of the solid, unwavering relationship I have with Rado. My long standing association with Rado is unusual in a disposable era.

“I am also proud to represent a brand which complements and shares my core values. As an ambassador for Rado, I feel I have evolved with the brand over the past eight years and look forward to continuing to grow together.”

Founded in Switzerland, Rado has been producing exquisite watches from materials such as high-tech ceramics and diamonds since 1957.

By P. Joseph