Bahamas “16 Islands” Campaign Wins Top Marketing Award

By Paul Joseph

A marketing campaign designed to raise the profile of the Bahamas as a wedding and honeymoon destination has won a top industry award in London.

Last year, sixteen UK couples were given the chance to win the wedding of their dreams by entering a unique competition offer. The selected couples were then married on one of the Bahamas 16 main islands in 16 simultaneous ceremonies on 16 May 2012.

Now the promotional campaign has landed a major title, winning the “Most Innovative Marketing Award” at The Travel Marketing Awards ceremony which took place at the Intercontinental London Park Lane last week.

The campaign, which was created by London marketing agency Fox Kalomaski Crossing on behalf of the Bahamas Tourist Office, ran through social media, via TV spots and promotions, with entrants invited to upload videos and photographs to a bespoke webpage and explain why they should win.

Maria Grazia Marino, District Sales Manager at the Bahamas Tourist Office, said: “We have been thrilled with the results of the campaign which has really put The Bahamas on the map for weddings and honeymoons.

“The dedication of the wedding teams on 16 of our beautiful islands helped to make this campaign a real success.”

An archipelago of 800 islands, the Bahamas has long been an iconic travel destination thanks to its vast stretches of unspoiled pink sand beaches, turquoise waters, array of water sports, stunning aquatic wildlife, and exquisite resorts and cuisine.

In recent years the islands have also become an increasingly popular destination for superyacht charters, with more than 20 marina resorts in development since 2007.

For those considering a superyacht charter in the Bahamas, have created a collection of itineraries to help inspire and plan your trip.

Hidden Gems of the Bahamas is a 7-day trip that explores the Exuma Islands, starting and ending in the atmospheric town of Nassau. This area of the Bahamas is surrounded by sapphire sailing waters that have made it a favourite spot for those seeking diving and snorkelling opportunities.

Bahamas Biggest and Brightest also spans 7 days and ventures across the Abaco Islands, giving visitors the chance to experience amongst other delights the wonderful snorkelling at Guana Cay and the soft pink sands of Eleuthera.

Beachside Bliss in the Exuma Islands suggests an 8-day excursion, discovering the lesser known gems of the Exuma Islands, as well as a stop-off on the private island of Fowl Cay.

Bahamas Beach-Hop focusses on the islands’ world-renowned beaches, stopping over 8 days at some of the region’s most beautiful sandy spots including Green Cay Shroud Cay, Cambridge Cay, Hog Cay, and Bitter Guana Cay.

You can see our full Bahamas Destination Guide here.

By Paul Joseph