Offering luxury beachwear for both men and women, the new website will feature a range of products, including chic footwear, dresses, swimwear and sunglasses from over 50 renowned international brands.
Amongst the brands represented on the site are Sergio K, Polo Ralph Lauren and Robinson Les Bains for men, and Mungo Gurney, Tosca Delfino and Miguelina for women.
Kirsty Hathaway, Editor-in-Chief at Beach Tomato, said: “From established ready-to-wear designers, through to new, need to know labels stocked exclusively on The Shack, we have created a one stop e-commerce site offering a breadth of product across men’s and women’s ready to wear, beachwear and accessories to cater for your trips in the UK and further afield.
“Beach Tomato has offered the perfect mixture of travel, fashion and beauty, and now with The Shack we’re delighted to engage our readers further offering every style-conscious customer exactly what they want – access to exciting brands from wherever you are in the world.”
Launched by Tom Marchant – founder of award-winning travel company Black Tomato – in March 2011, Beach Tomato offers the best in beach culture, with tips on finding off-the-beaten-track beaches, as well as beauty advice, style trends and interviews with leading figures across fashion, beauty and travel.