Behind The Scenes At Jimmy Choo's Autumn/ Winter 2011 Campaign

By P. Joseph

Shot by fashion photographer Steven Meisel, Jimmy Choo’s Autumn/Winter 2011 campaign is inspired by 1970s Parisian cinematic glamour.

The campaign is billed as conveying the darker and subversive side of feminity, and capturing a scene of stolen or forbidden romance. It was shot in New York City’s ultra-luxurious Waldorf Astoria Hotel and features Meisel lenses model Raquel Zimmermann and Ben Hill.

Amongst the collection is Jimmy Choo’s first ever men’s range, fusing modern British style with luxurious Italian craftsmanship, as well as a range of lady day bags.

Tamara Mellon, founder and chief creative officer of Jimmy Choo, said: “The inspiration for the Autumn/Winter collection was Catherine Deneuve, an actress from the 60s and the movie Belle de Jour.

“The inspiration for [the] men’s [range] was our customer’s husband or boyfriend, and our approach was really about how do you want a man to look when he’s taking you on a date or how would you like your husband to look when he’s taking you out – and really chic elegant day shoes to wear with suits.”

Talking about the men’s collection when it launched earlier this year, Ms Mellon said: “My vision of the Jimmy Choo man is one who exudes confidence and style whether he is an artist or an investment banker. The first thing I look at on a man is his shoes.”

Amongst the men’s collection is a James Bond-inspired velvet jacquard of paisley, featuring hidden burlesque silhouettes.

Other notable items include the Oxford, a modern interpretation of the 4-hole Oxford lace-up; the Derby, a classic 2-hole lace-up; the Loafer, a refined and clean lined shoe with a butted stitch detail and luggage stitching; the Biker Boot, a rugged, masculine boot; and the Chelsea Boot, a practical, all-English boot with a hint of the 1960’s in the cut.

Jimmy Choo was founded by Tamara Mellon OBE in 1996. From its original base in the United Kingdom and United States, the brand now has over 115 stores in 32 countries worldwide.

By P. Joseph