Bentley Launches First Fragrance Collection

By Paul Joseph

More typically known for the distinct smell of its lavish leather interiors, iconic British car brand Bentley has now teamed up with French crystal maker Lalique to create a new limited edition luxury fragrance, marking Bentley’s first foray into perfumery.

Called the ‘Lalique for Bentley Crystal Edition’ collection, the fragrance was composed by Mylène Alran from the French perfume house Robertet and comes in a crystal falcon emblazoned with the legendary ‘Flying B’ Bentley mascot.

Limited to just 999 pieces, the ‘Lalique for Bentley Crystal Edition’ is part of a wider ‘Bentley for Men’ collection that contains Eau de Toilettes, After Shave Balm and Hair & Body Shampoo.

Daniele Ceccomori, Bentley Designer, said: “The crystal edition is a masterpiece of craftsmanship, reflecting the unrivalled luxury and elegant values of both Bentley and Lalique.

“Just as the ‘Flying B’ sits gracefully on the front of our flagship Mulsanne model, we wanted to communicate the same importance with the preciousness of the crystal artwork and the uniqueness of the essence treasured by its delicate flacon.”

Silvio Denz, CEO of Lalique, said: “Bentley and Lalique have a similar history. Both companies were founded almost 100 years ago. Both stand for craftsmanship and tradition, but also for luxury, lifestyle and innovation.

“To create a fragrance together is to capture the essence of our skills and our vision in a bottle.”

The ‘Lalique for Bentley Crystal Edition’ will be available to purchase from select retailers from April, priced at £3,000.

By Paul Joseph