The service is designed to deliver specific models as requested by customers while they are travelling and are unable to drive their own cars, or who simply would like to experiencing driving a different Bentley.
According to the brand, it will enable Bentley owners to avoid the inconvenience and disruption of traditional rental car services.
“The service is designed to ensure seamless delivery of the car to a convenient location, and minimal disruption,” Bentley added in a statement.
The service can be accessed through the Bentley Network app. Members can simply download the app from the Apple App store, validate their account, and select a Bentley of choice from an extensive luxury fleet.
The Bentley on Demand service will be trialled initially in New York, Los Angeles and Dallas this summer, with further cities to follow.
Founded by W. O. Bentley in 1919, Bentley Motors have grown to become one of the world’s most iconic luxury car makers.