Blake Lively Stars in Gucci Première Fragrance Video

By Paul Joseph

American actress and model Blake Lively features in a new video as the face of Gucci’s new Première fragrance campaign.

After recently being named the face of the new fragrance collection, the movie star can now be seen in a video, which was directed by Nicolas Winding Refn in the historic Sheats Goldstein Residence in Hollywood.

In the video, the actress is seen wearing a shimmering golden Gucci dress whilst standing at a window of a high-rise building looking down on a vast cityscape by night. She then moves to an elevator before being transported into a vast desert wearing an entirely new Gucci gown.

Speaking about her starring role in the new endorsement, she said: "I admire the qualities of the Gucci Première woman and feel honored to represent the fragrance.”

The new Gucci Première fragrance collection perfume will be available worldwide in September.

Gucci was founded by Guccio Gucci in Florence, Italy in 1921.

By Paul Joseph