Located on the prestigious Avenue George V, the venue marks the launch of a new generation of BMW brand stores as well as the beginning of a comprehensive programme at BMW which the company refers to as “Future Retail”.
The programme is designed to increase the number of possible contact points with customers and prospects, to increase the services and benefits offered in BMW’s retail channels, and to enhance the retail experience at all touch points.
Speaking at the opening, Ian Robertson of BMW said: “The world of retail has changed significantly – customer behaviour, needs and expectations have changed, as well as communication technology.
He continued: “As part of our corporate Strategy Number One, we critically reviewed our processes and customer feedback.
“We will now build upon our strengths and implement a comprehensive programme named Future Retail. This will entail a whole range of initiatives and tools designed to enhance the customer experience and to set new standards for retail in the automotive industry and beyond.”
As well as key BMW officials, the Brand Store opening in Paris was also attended by a large number of VIP guests.