BMW i Returns as Official Partner for 2019 California Music & Arts Fest

By Paul Joseph

BMW’s flagship electric model, the BMW i, will once again serve as the official partner of the Coachella Valley Music and Arts Festival in 2019.

For the last two years, as part of its role as official sponsor, BMW i has been showcasing a unique Coachella design for its BMW i models. The striking look featuring flames and the image of a wolf is inspired by the current album cover of global music superstar Khalid.

"The variety of live concerts at Coachella Festival is a great playground for creativity,” says Stefan Ponikva, Head of BMW Brand Experience Shows & Events.

“At Coachella, the internationally most famous stars of the industry meet the most enthusiastic audience. Innovation and inspiration are the values that BMW i shares with the iconic festival, making it an ideal partner.

“We look forward to working with the festival and Khalid, one of the most exciting artists of contemporary soul music and a passionate BMW driver.”

One of the most popular artists of his generation, Khalid inspired the festival fleet of vehicles for BMW i based on the cover of his new album ‘Free Spirit’. The Road to Coachella embodies the Free Spirit mentality of a fun road trip with friends to one of the greatest music festivals.

‘I love road-tripping, hopping in my car and driving back home to El Paso is 12 hours each way from LA,” the singer songwriter said.

“To me, BMW, especially BMW i8, is the embodiment of freedom on the road. I really feel like a free spirit when I’m driving and listening to music. I love making music that you can crank up and drive to with the windows down.”

Some of the best-known international names, such as Paris Hilton, Lena Gercke and Laura Maran, will travel to the venue with BMW i a day before the festival begins to experience the design of the BMW i Coachella fleet for themselves and to explore Palm Springs.

In addition to the actual festival programme, there is also something special in store for fans of Khalid. Together with BMW i, the singer will open a ‘Pit Stop’, where exclusive merchandise will be available for purchase.

BMW of Palm Springs will be transformed into a must see fan experience away from the festival site with music, a food truck and other lifestyle initiatives.

Coachella will take place at the Empire Polo Club in Indio, California from 12 to 21 April 2019, featuring almost 200 acts and thousands of international visitors.

By Paul Joseph