BMW Launches Premium Car-Sharing Service

By Paul Joseph

BMW has expanded its premium car-sharing service, designed to provide a user experience that’s as convenient as owning a car, to the American market.

ReachNow offers premium BMW, BMWi and MINI vehicles that provide pure driving pleasure, an easy interface and supplementary services.

Each car comes fully-loaded with navigation, heated seats, hi-fi audio with Bluetooth/USB connection, moon roof, premium interior finishes, and special additional features like park distance control/rear-view camera, all-wheel drive and LED headlamps.

The user experience also includes fast registration and an almost instant approval process – a first for any car sharing service. According to BMW, members can register and be able to drive a vehicle in 2 minutes or less.

The fleet consists of 370 models of either the BMW 3 Series, the all-electric BMW i3 or the MINI Cooper.

BMW currently offers its DriveNow car sharing service in several cities in Europe.

By Paul Joseph