The German luxury carmaker’s line up at the prestigious show centres on its expanded luxury class line-up, captivating studies and production models in numerous segments, all being exhibited at a public trade fair for the first time.
BMW will also display the latest technological developments for the future of personal mobility, in which powertrain electrification, comprehensive digitalisation and other advances in the field of automated driving will play a particularly important role.
Both the BMW Concept 8 Series and the BMW 7 Series Edition 40 Jahre are testimony to BMW’s expanded presence in the luxury segment. Other examples will include the BMW Concept Z4, the new BMW 6 Series Gran Turismo and the new BMW X3 respectively – featuring exhilarating open-air fun, elegance and long-distance comfort, not to mention multi-faceted sportiness.
The BMW Concept 8 Series reveals much of what is to come. Classic styling features combine with new design ideas, while crisp lines that mark out clear surfaces and the car’s powerfully sculpted volumes together form a powerful proclamation of uncompromising sportiness. The silhouette of the BMW Concept 8 Series is composed of its long bonnet, flowing roofline and the striking upward sweep of its trailing edge.
Meanwhile speaking about the forthcoming 8 Series Coupe, Harald Krüger, Chairman of the Board of Management of BMW said the car "will demonstrate that razor-sharp dynamics and modern luxury can go hand-in-hand."
He added: "This will be the next model in the expansion of our luxury-car offering and will raise the benchmark for coupes in the segment.”
IAA 2017 will take place from 16 – 24 September.