Bottega Veneta Launch Fall/Winter 2012 Campaign Video

By Paul Joseph

Italian luxury goods house Bottega Veneta has released a video offering an insight into the concept behind its Fall/Winter 2012 campaign.

Shot by renowned Dutch photographer Erwin Olaf, the video stars model Aymeline Valade who also features in Alexander McQueen's Fall 2012 campaign.

Created in harmony with the brand's Art of Collaboration project, which sees it team up with new and varying artists each season, it shows the photographer at work whilst a narrator talks about his artistic philosophies and methods.

The release of the video coincides with Bottega Veneta recording a reported 44% increase in its turnover for the first half of 2012 compared to the same period last year, reaching a total of €430 million.

Tomas Maier, creative director at Bottega Veneta, said: “Erwin perfectly captured the sensibility of the collection. "He also added an unexpected narrative that makes the campaign especially rich.

Previous artists to have collaborated with Bottega Veneta include American photographer and film maker Alex Prager for Spring/Summer 2011 and American photographer and artist Jack Pierson for Spring/Summer 2012.

Bottega Veneta was established in 1966 by Michele Taddei and Renzo Zengiaro.

By Paul Joseph