Breguet Opens New Milan Boutique

By Paul Joseph

Luxury watch brand Breguet has opened a major flagship store in the heart of Milan, Italy.

Located at 19 Via Montenapoleone, on Milan's most fashionable shopping street, the new boutique is spread across two floors and displays a full range of Breguet’s luxury watches as well as high-end jewellery pieces.

On the second floor of the store there is an exhibition space, showcasing a virtual presentation of Breguet timepieces via a series of screens.

The new store marks the latest development in Breguet’s expansion across the globe. The brand already has dedicated boutiques presence in cities including Cannes, Geneva, London, Vienna, Moscow, New York, Los Angeles, Dubai, Tokyo, Shanghai, Beijing and Hong Kong.

Breguet was founded by Abraham-Louis Breguet in Paris in 1775. The  brand is now owned by Swiss company The Swatch Group.

By Paul Joseph