Breitling Partner with Norton on Motorbike-Inspired Timepiece

By Paul Joseph

Swiss luxury watchmakers Breitling have partnered with British motorbike company Norton for the design of a motorcycle-inspired special edition chronograph.

The move continues the association between the two brands which began last year and has now beared fruit in the shape of the Premier B01 Chronograph 42 Norton Edition.

“Breitling’s new Premier Norton Edition incorporates DNA elements from both brands, offering wristwatch and motorcycle fans the opportunity to express their individuality, and perfectly embodies the nature of our brands,” says Breitling CEO Georges Kern.

“I think that anyone who puts one on might suddenly imagine ‘Born to be Wild’ playing somewhere in the background."

The new chronograph features a black face and white subdials at 3 o’clock and 9 o ‘clock, with special touches including the Norton logo engraved on a plate on the left-hand side of the 42mm steel case and on the crystal caseback.

The special edition is available with both steel bracelet and brown leather strap, priced at £6,530 and £7000 respectively.

Norton have also launched a special edition bike to mark the occasion. Called the 77 Commando 961 Café Racer MKII Breitling Limited Edition, it features a vintage Breitling “B” engraved on the clutch box, Breitling-designed speedometer and tachometer dials, and a black-on-black vintage “B” stitched into the saddle.

Breitling was founded by Léon Breitling in Bern, Switzerland in 1884.

By Paul Joseph