Breitling Timepiece Marks 100th Anniversary of Bentley

By Paul Joseph

The partnership between British watchmakers Breitling and luxury car making compatriots Bentley dates back to 2003, making it the longest-running association between a watch brand and an automotive marque.

Their latest collaborative effort comes in the form of a new limited edition timepiece that celebrates Bentley’s 100th anniversary.

Called the Breitling Premier Bentley Centenary Limited Edition, the commemorative timepiece was revealed at the 2019 Geneva Motor show alongside the Bentley Continental GT Number 9 edition by Mulliner.

The watch is mechanically and aesthetically the same as the Premier B01 Chronograph introduced last year, featuring a 42mm case that houses the in-house chronometer certified B01 automatic chronograph.

It is available in two distinct finishes of stainless steel and 18-karat rose gold. Both the stainless steel and 18-karat rose gold versions come fitted with a brown quilted leather strap, while the stainless steel version also comes on a bracelet.

Other notable features include the watch's brown elm burl dial, which mirrors the signature wood veneers that Bentley use in their cars.

“The highly successful and long-standing collaboration between Bentley and Breitling is an impressive example of how brands with shared values work together in an authentic way to enhance the performance of both,” says Adrian Hallmark, Chairman and Chief Executive of Bentley Motors.

“With our extraordinary motoring heritage of 100 years to build on, we are now firmly focused on a future characterised by our passion for innovation. Both Bentley and Breitling are defined by their unwavering technological progress, world-leading craftsmanship and a modern and pioneering spirit.”

The stainless steel version is limited to 1,000 examples and is priced at about $9,500, while the 18-karat rose gold version is available in a limited number of 200 units, priced at roughly $26,700

Both versions of the Breitling Premier Bentley Centenary Limited Edition will go on sale in July 2019.

By Paul Joseph