British Design Students Reimagine a Bentley Car of the Future
Design students from the UK’s Royal College of Art’s Intelligent Mobility programme have designed what they imagine will be a Bentley car of the future.
The students were asked by British luxury car manufacturer Bentley to come up with the concepts at a time when we are witnessing electric cars and self-driving functionality slowly taking over the automobile industry.
A total of 24 designs were submitted by the design students that were judged by RCA lectures and members of Bentley’s design team, who were requied to pick a top four.
These included visions of grand-tourers with high-tech noise cancelling, an ultra-rare V8 powered luxury car and even a concept without any wheels.
The radical ideas that were chosen as compelling glimpses into the future were: “Luxury Soundscapes” by Irene Chiu, “Material Humanity” by Kate NamGoong, “Stratospheric Grand Touring” by Jack Watson, and “Elegant Autonomy” by Enuji Choi.
“Bentley has always been at the forefront of automotive luxury, and with this collaboration, we asked millennial students for their vision of the future,” said Bentley’s Design Director Stefan Sielaff, an alumnus of the RCA’s renowned Automotive Design program.
“We wanted ideas and concepts that could potentially lead us in new and interesting directions, using the perspective of these digital natives – from all over the world – to see things differently.
“These second-year students are the ones who will be designing the cars of the future – the taste makers in training, if you will. That’s why the results of the challenge are so exciting.”
Founded by W. O. Bentley in 1919, Bentley Motors have grown to become one of the world’s most iconic luxury car makers.