Bucherer to Open “World’s Largest Jewellery and Watch Store” in Paris

By Paul Joseph

Historical Swiss jewellery brand Bucherer is to open a new shop in Paris billed as the world’s largest store dedicated to watches and jewellery.

Located at 12 Boulevard des Capucines in the 9th Arrondisment of Paris, one of the city’s most prestigious shopping districts, the 2,200 square metre store will be spread over 3 floors and will host some of the world’s most iconic watch and jewellery brands.

Amongst the famous names taking up residence in the store will be Rolex, Tudor, Longines, Blancpain, Jaeger-LeCoultre, Vacheron Constantine, Baume & Mercier, Chopard, Girard-Perregaux, IWC , Montblanc, Panerai, Piaget, Roger Dubuis, Van Cleef & Arpels and Zenith.

The store’s lower ground floor will be given over to more contemporary brands, such as B SWISS, Mido, Oris, Rado and Tissot.

In addition to the brands on display, the store will also be home to a watchmaking workshop, where artisans trained in Bucherer traditions will be available for repairs and adjustments such as polishing, waterproofing and resizing.

Number 12 Boulevard des Capucines has a long and illustrious history, having been the former site of the Old England store where for generations high society from both Paris and further afield came to purchase their cashmere knitwear.

The store will be arranged in a figure eight – a reference to Bucherer’s birth date of 1888.

Boasting 15 boutiques in Switzerland, 8 in Germany and 1 in Austria, Bucherer has grown to become Europe's largest retailer of watches and jewellery.

By Paul Joseph