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Bugatti Opens New Paris Showroom
Almost 100 years since Bugatti founder Ettore Bugatti opened the French carmaker’s debut showroom in Paris, the brand has returned to its roots with a lavish new space in the City of Lights suburbs.
Situated at Neuilly-sur-Seine, just west of Paris, the new showroom is the first to feature the brand’s updated corporate design through its eye-catching interiors.
Designed and meticulously put together by hand, the venue features quintessentially white Bugatti lettering on the exterior, homely furniture on the inside, and a large state-of-the-art power wall for customers to choose their car’s configurations.
Currently, the space houses the Bugatti Chiron Sport1, which sits on display in full blue carbon. There’s also a lounge area and a scenic garden area inspired by the trees and fallow deer of Molsheim, where the Bugatti Atelier is located.
Speaking about the new showroom, Edouard Schumacher from Groupe Schumacher, a car dealer who partnered on the space, said, “We envisioned a place where, in absolute discretion and confidentiality, we would be able to welcome our clients and give them a tailored service. A place in Paris where time stops.”
Late last year, Bugatti teamed up with French fashion label Hermes to create a bespoke, special edition version of the Bugatti Chiron.