Bulgari Unveil New Serpenti Amethyst Capsule Collection

By Paul Joseph

World renowned Italian fashion house Bulgari has built on its long standing relationship with the precious violet stone known as Amethyst with a lavish new capsule collection.

For centuries the stone has been considered a symbol of power, with the Romans and Greeks even adorning their crowns and rings with the precious jewel.

Now Bulgari has incorporated Amethyst into the Serpenti Amethyst capsule collection, comprising a trio of sumptuous watches, each powered by a Bulgari personalized quartz movement.

First up is The Serpenti Misteriosi Bangle – a 36mm and 18-karat rose gold edition featuring white mother-of-pearl dial with violet hands and a skeletonized case set with baguette-cut amethysts.

Accompanying it in the collection are the Serpenti Scaglie and the Serpenti Incantati. The former boasts a wraparound bracelet and snakehead dial showcasing buff-cut amethysts set in rose gold and paired with brilliant diamonds.

The latter has a 37mm 18-karat rose gold case set with brilliant-cut diamonds and a total of 33 amethysts weighing 2.45 carats.

Founded by Sotirios Voulgaris in 1884, Bulgari has grown to become one of the world’s most iconic fashion and jewellery brands.

By Paul Joseph