Located on Rodeo Drive, the new outlet features the brand’s Burberry Retail Theatre concept, where interior video walls and in-store digital screens showcase Burberry-themed content as well as broadcasting live events.
Created under the direction of Burberry CEO Christopher Bailey, the store is spread over four floors and is billed as offering “multi-sensory experiences” to customers.
Burberry marked the new opening by hosting its ‘Art of The Trench’ traveling exhibit which includes a short film.
Last May, Burberry announced the opening of the brand’s largest store in China in the city of Shanghai.
Established by eponymous founder Thomas Burberry in 1856, Burberry has grown to become one of the world’s most renowned high-end fashion labels.