Burberry Revamps Flagship London Store

By Paul Joseph

Burberry’s flagship London store, hailed when it opened as one of the most high-tech retail spaces anywhere in the world, has undergone a major revamp.

The store on London’s prestigious Regent Street was given a facelift to coincide with the launch of new Burberry boss Riccardo Tisci’s first collection for the British fashion house.

The space has been divided into individually themed rooms which that celebrate the past and future of the British heritage brand through their products and creativity.

Drawing inspiration from the site’s former life as a theatre, the store’s rooms are wrapped in draped curtains with thick carpeted floors. Colours inspired by the brand’s iconic trenchcoats, ranging from stone to honey, are seen throughout alongside accent hues of light pink and pistachio.

In the individual rooms, visitors can expect to see tributes to singular Burberry products, ranging from The Heritage trench to the car coat with one room dedicated entirely to the Vintage check.

Another eye-catching feature is a temporary art piece called ‘Sisyphus Reclined’ which is a three-floor scaffold immersive and interactive art installation by British artist Graham Hudson. This installation turns the store’s atrium into an exhibition space, and it combines sculptural form, sound and visual concepts.

Burberry also revealed that the store will be the only physical location in the world where you can purchase pieces from Riccardo’s debut collection from 17 September, immediately following their preview on the runway as part of a series of 24-hour capsule releases.

Established by eponymous founder Thomas Burberry in 1856, Burberry has grown to become one of the world’s most renowned high-end fashion labels.

By Paul Joseph