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Cartier Launch Winter Tale Campaign

By Paul Joseph

As Christmas creeps ever closer, iconic French jewellery house Cartier has unveiled a new advertising campaign based around the theme of a snowy and present-filled Yuletide.

Titled ‘Winter Tale’, the campaign includes a video – directed by Bruno Aveillan – showing two panther cubs playing hide and seek in a snow-filled forest.

Amongst the fir trees and forestry, the cubs uncover several Cartier pieces including bracelets, rings, watches and a clutch bag – all ideal Christmas gifts.

The campaign is currently appearing on Youtube and Facebook, as well as Pinterest, with users able to design a wish list from the products showcased. Additionally, a selection of animated gift wallpapers can also be downloaded.

Panthers were first featured in Cartier's “L'Odyssée de Cartier” media campaign last year.

Cartier was founded by Louis-François Cartier in Paris in 1847.

By Paul Joseph