Titled ‘Winter Tale’, the campaign includes a video – directed by Bruno Aveillan – showing two panther cubs playing hide and seek in a snow-filled forest.
Amongst the fir trees and forestry, the cubs uncover several Cartier pieces including bracelets, rings, watches and a clutch bag – all ideal Christmas gifts.
The campaign is currently appearing on Youtube and Facebook, as well as Pinterest, with users able to design a wish list from the products showcased. Additionally, a selection of animated gift wallpapers can also be downloaded.
Panthers were first featured in Cartier's “L'Odyssée de Cartier” media campaign last year.
Cartier was founded by Louis-François Cartier in Paris in 1847.