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Cartier Opens New Store in Seoul

By Paul Joseph

Historical French luxury jeweller Cartier has opened a new flagship store in the heart of Seoul, the capital of South Korea.

Located on a luxury fashion street in Cheongdam, Cartier Maison Cheongdam is housed in traditional Korean architecture 4-story building with one underground floor.

Cyrille Vigneron, CEO of Cartier International, said that the building was designed to mix the spirit of Cartier and Korean features.

The store sells a selection of limited-edition Cartier products, as well as its signature watches and jewellery.

Founded by Louis-François Cartier in Paris in 1847, Cartier has grown to become one of the world’s most illustrious luxury brands.

The company has a long history of sales to royalty and celebrities. King Edward VII of England referred to Cartier as "the jeweller of kings and the king of jewellers”.

By Paul Joseph