Chanel Breaks Boundaries with its First Ever In-House Watch Movement
Once known primarily for its iconic perfume, make up and accessories, Chanel has in recent years moved with ever-growing confidence into the world of luxury watches.
The French brand has now continued that trend with a dazzling new version of the Première Camélia Skeleton timepiece, the first women’s watch by Chanel featuring an in-house movement, called the Calibre 2.
First launched three decades ago, this latest version of the Première Camélia is available with 104 brilliant-cut diamonds and 4 baguette-cut diamonds or another edition with 42 baguette-cut diamonds and 52 brilliant-cut diamonds.
It also features the same octagonal shape that’s inspired by Chanel’s No. 5 perfume bottle, while the brand’s hallmark aesthetic is further evidenced in a black satin strap and a white gold double folding buckle set with 30 brilliant-cut diamonds.
As for the skeletonized Calibre 2, the movement has been designed in a way that its bridges form the house’s emblem, the Camelia flower. It is manually wound with a 48 hour power reserve, while Chanel has also gone the extra mile by setting the movement with diamonds too.
Pricing start at €130,000 for the brilliant-set model while the baguette-set model is to retail at €190,000 on a satin strap and €260,000 with the full pavé bracelet.
Founded in Paris in 1909, Chanel has grown to become one of the world’s most renowned luxury brands.