Called the Mademossile Coco J12, it is the latest watch to join the collection that first launched in 2000 and is set in a high-tech ceramic case.
Within a sapphire glass disc sits a glitzy dial that features a unique Mademoiselle Chanel rendering of a classy figurine dressed in a suit with her arms stretching out as the watch’s hands.
Other notable features of the piece includes a unidirectional rotating bezel and is water resistant to 200 metres.
Limited to only 555 pieces, it is available in black high-tech ceramic and steel or in white high-tech ceramic and steel variants.
Its artistic ceramic bracelet also comes with a triple folding buckle in steel for added practical charm.
Chanel’s new timepiece is priced at €6,900 in both the white and black versions.
Founded in Paris in 1909, Chanel has grown to become one of the world’s most renowned luxury brands.