Chanel Leads the Luxury Pack with Social Media Supremacy

By Paul Joseph

The importance of social media as a method of connecting brands with their audience is commonly known – and in the world of luxury it is iconic French fashion house Chanel that is leading the way.

That is according to a new report of luxury brands, which shows that Chanel comes up most frequently over 80 countries and 700 social media posts across luxury, watches and commerce.

The findings by Netbase, called “NetBase Brand Passion Report: Luxury Brands”, are based on brand conversations on social networks, review sites, blogs, forums and news sites worldwide between 1 September 2014 and 31 August 2015.

The report also shows an increase of 75% in the overall social media conversations about luxury brands, with the top 15 brands mentioned in social media increasing twofold.

Similar to reports of previous years, French and Italian heritage brands accounted for 57% of mentions, and fashion and handbag vendors led among categories of luxury goods.

Hope Nguyen, NetBase VP of Marketing at NetBase, said: “Today, online shopping convenience and advanced technologies are driving a new world of luxury brands and categories that fall outside the traditional definition of luxury.

“Consumer passion for luxury is growing and the brands that are effectively connecting with consumers are the ones that are gaining momentum in social and the bottom line.

Founded in Paris in 1909, Chanel has grown to become one of the world’s most famous luxury brands.

By Paul Joseph