Chopard and Rihanna Partner to Create New Jewellery Collection

By Paul Joseph

Celebrity endorsements continue to be a popular method of brand awareness for many luxury goods makers, and last week saw the announcement of another notable partnership.

Singer Rihanna has added the role of haute jewellery designer to her ever-growing fashion resume after Swiss jewellery house Chopard announced the new Rihanna Loves Chopard collection.

"I have always been in love with Chopard’s exquisite jewellery, so to actually design collections with them is something I still can't believe,” she says. "It was a really incredible process and I learned so much! I can't wait for everyone to see it.”

The singer has been seen adorned with numerous Chopard pieces over the years, including a striking diamond cuff to accept her first Grammy in 2008.

The new collection is partially inspired by Rihanna’s birthplace of Barbados, from the Caribbean beaches and gardens to the vibrant colours of its famous Carnival. There are also a sprinkling of minimal, modern and geometric pieces in the collection that use coloured ceramic in rose gold cubes, done in "Jungle Green," a colour that the singer personally selected.

"Rihanna and I collaborated closely on the collections so you can feel her unstoppable energy, strong creativity, and inherent sense of design in every piece,” added Chopard's co-president and creative director Caroline Scheufele. “With her unique style, she redefines the way people see and wear jewellry.”

The nine-piece collection, which starts at $1,460, will be available in June, although Chopard is already taking pre-orders online and at their boutiques

Founded by Louis-Ulysse Chopard in 1860, Chopard has grown to become one of the world’s most renowned luxury brands.

By Paul Joseph