Christian Dior Launches Pop-up Exhibition at Harrods

By Paul Joseph

French fashion house Christian Dior is currently holding a pop-up exhibition at Harrods in London featuring a visual history of the brand.

The Dior at Harrods exhibition takes visitors on a journey through the brand’s fabled back-story, displaying dresses worn by iconic figures including Elizabeth Taylor, Princess Diana, Audrey Hepburn and Rita Hayworth down the years.

Designed by Raf Simons, creative director at Christian Dior, the exhibition’s centrepiece attraction is a modern interpretation of an original piece of couture by Mr Dior, the brand’s late eponymous founder, encased in a giant glass bell jar.

The exhibition also features a host of other items including a giant doll’s house with furniture made from Dior fragrance bottles, old show programmes and original labels.

“This isn’t a marketing tool,” Christian Dior CEO Sidney Toledano told “It’s a transmission of couture. Customers look for more today, they want to hear about the brand history – they need to understand more.

“Harrods and Dior share the same goals, the same concept of luxury and the same level of service. We need to explain why and how we do what we do. I want people to understand the passion, the innovation and our commitment to excellence.”

The exhibition runs until April 14th .

By Paul Joseph