Costa Smeralda Gets the Nikki Beach Treatment

By Paul Joseph

The Sardinian coastal area of Costa Smeralda, one of the world’s most popular destinations for the super rich, is to be given a further sheen of luxury with the opening of Nikki Beach, the latest offering from the global luxury beach club brand.

Situated on the beautiful bay of Cala Petra Ruja, the club will only be reachable by the sea, with access to the property through a tender service or by private yacht.

The venue will showcase the signature Nikki Beach look and feel, featuring a design of all white with wood accents. With several seating areas, there will be consist an outdoor restaurant, lounging spots, main bar and secluded beach area.

“European expansion has always been a focus for our brand, and we’ve been looking towards Italy,” says Jack Penrod, Chairman and Owner of Nikki Beach Global.

“The scenic location, natural beauty and elevated Italian crowd made this coastal property an ideal fit for our brand."

With space for around 300 guests, there will be signature director’s chairs, sofas, dining tables, oversized sunbeds and umbrellas.

Meanwhile the Mediterranean-inspired cuisine will highlight local and traditional Italian delicacies, fresh seafood specials and Nikki Beach’s signature global dishes.

The extensive beverage menu will highlight a mix of both local and international wine and Champagne, as well as handcrafted cocktails including the famous Nikki Beach Mojito.

This year, Nikki Beach will celebrate the twentieth anniversary of the opening of its first beach club, founded by the entrepreneur Jack Penrod and his wife Lucia, in Miami Beach in 1998.

Today, Nikki Beach Global has grown into an international luxury hospitality company, with 14 beach clubs around the world, including in Versilia, Saint Barth, Saint Tropez, Dubai, Monte Carlo, Marbella and Ibiza, and 4 hotels and resorts.

By Paul Joseph