Craft Irish Whiskey launch The Devil’s Keep

By Christina Tsangaris

Craft Irish Whiskey launch The Devil’s Keep – the oldest ever triple distilled Irish single malt whiskey and the most expensive first release in the history of whiskey at €10,000 per bottle. Earlier this month, The Devil’s Keep secured the world record for the most expensive inaugural whiskey release ever at auction, selling for USD $60,000 in Houston.

Ushering in a new Golden Age of Irish Whiskey, the 29 year-old bottles of The Devil’s Keep fills a gap in the market for ultra-luxury Irish whiskey. Just 333 bottles are now available, with the release of a further 666 planned for next year.

For many years, Scotland has dominated whisky through the sheer breadth and depth of its offering. With the introduction of The Devil’s Keep, Jay Bradley, Founder of The Craft Irish Whiskey Co., aims to redefine global perceptions of Irish whiskey. The Devil’s Keep has been aged in 200 litre ‘first fill’ American oak casks previously storing bourbon, then finished in rare 100-litre French Oak barrels that held tawny port, before a final finish in expensive virgin Hungarian oak. It’s this holy trinity of triple distillation that creates the rich vanilla, wild honey and toasted maple syrup flavour profiles – making it the finest whiskey Ireland has ever created.

Jay Bradley comments, “We’re thrilled to be celebrating Ireland’s whiskey resurgence by launching The Devil’s Keep, which has been a crusade sparing no expense to source the finest ingredients, and the most sublime flavours – it truly is the culmination of our devotion, passion and craft.”

During 2020, Craft Irish Whiskey Co.’s sister company, Whiskey & Wealth Club, has seen a significant uptick in interest from investors hedging risk by seeking stable alternative investments outside of the traditional financial markets – making The Devil’s Keep a discerning legacy investment. The Devil’s Keep is available to  buy online for €10,000.

By Christina Tsangaris