De Grisogono Opens New London Boutique

By Paul Joseph

Swiss luxury jeweller de Grisogono has opened a new boutique in the heart of London’s West End.

Located on the city’s prestigious New Bond Street, which is already teeming with luxury jewellery stores, the new boutique was designed by David Collins Studio.

Covering 85 square metres, it is divided into three separate rooms based on a traditional Italian house, in keeping with the brand´s Florentine heritage.

The main “Corte” area features amethyst-toned carpets and shaved shagreen panels echoing de Grisogono watch straps.

A vestibule, which leads customers towards the “Grand Sala” informal selling area, has a polished marble floor with a pear-drop pattern based on briolette-cut stones, while the dark wood veneer walls of the “Stanza del Tempo”, which showcases the brand’s timepieces, were inspired by the timber pattern of its watch faces.

We wanted to reflect the aesthetic constants of the jewellery – the abstract forms, the colours, volumes, curves and movement,” explains David Collins Studio design director Lewis Taylor. “But it’s done in a subtle way – it needed to look like an unconscious relationship rather than specifically copying the jewellery.”

De Grisogono was founded in Geneva, Switzerland by black diamond specialist Fawaz Gruosi in 1993.

By Paul Joseph