Demand Peaks for Rolls-Royce Bespoke Collective

By Paul Joseph

Global demand for Rolls-Royce Bespoke Collective, a collective of designers, engineers and craftspeople, who bring the marque's discerning patrons’ personal visions to reality, has reached its highest ever level, it has been announced.

The news comes as a trio of Rolls-Royce Phantoms become the latest Bespoke creations to leave the Home of Rolls-Royce in Goodwood, West Sussex.

Among them is the Horology Phantom, which has been inspired by fine timepieces, with a gold and silver coloured hand-painted twinned coachline incorporating an intricate watch inspired design, while the Spirit of Ecstasy on the bonnet is cloaked in 24-carat gold.

Torsten Müller-Ötvös, Chief Executive at Rolls-Royce, said, “Our Bespoke designers masterfully translate global taste patterns into works of art, moving beyond automotive conventions to redefine the possibilities of luxury craft.

“These are three very different Phantoms, each illustrating the extraordinary breadth of Bespoke personalisation available to patrons of our marque.”

John Beckley, Head of Rolls-Royce Bespoke, added, “Our Bespoke division is working tirelessly to fulfil customer demand. Never before have we seen such levels of demand for Bespoke personalisation.

“These three Phantoms have taken several years to bring to fruition and are a true reflection of our Bespoke Collective’s extraordinary skill in interpreting and realising our clients’ visions.”

Rolls-Royce Bespoke Collective designers are required travel the world, seeking new and inspiring influences for their bespoke creations. For the Horology Phantom, one designer travelled to La Chaux-de-Fonds in Switzerland to meet with master horologists to understand the complexities and exotic movements of contemporary timepieces.

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By Paul Joseph