Flaunting the most expensive label in the world, Diadema's Diamante line is bejewelled to the extreme without looking tasteless, the opulent brainchild of Alberto Giannotti.
Diadema's stellar Super Tuscan, made from a mixture of Sangiovese and Syrah grapes, 134 diamonds sparkle down the length of the bottle with an astounding combined weight of 4 carats.
For those wanting a little more flash for their money, the magnum version boasts 180 diamonds weighing an approximate 5.2 carats. These stunning bottles are packed in wooden boxes lined in black pony leather and sewn with silver thread.
Other bottles come with labels of silver encrusted with diamonds set in white gold. Diadema wants to encourage customization and offers personalized back labels created at their production plant with a choice of leathers as well as the option to include photos, names, logos and dates.
Should you order either 4 carat Super Tuscan or the 5.2 Magnum, Diadema will also include a personalized paperweight inscribed with your name and bottle number.