Dior Launch Virtual Reality Goggles For Fashion Shows

By Paul Joseph

French luxury fashion house Christian Dior has unveiled an innovative set of virtual reality goggles designed to offer prospective customers a glimpse into the exclusive world of behind-the-scenes at fashion events.

Designed and created using state-of-the-art 3D printing with the help of DigitasLBi Labs France, the so-called “Dior Eye” offers an impressive field-of-view approaching 100 degrees.

Other notable features include Holophonic sound thanks to the use of an external microphone which creates live noises designed to immerse users further into the hustle and bustle that is back-stage at a fashion show.

The Dior Eye will be available in select Christian Dior retail stores from June. Pricing has yet to be announced.

Virtual reality is increasingly being used by brands keen to offer the service to their customers in all kinds of ways. Earlier this year, Australian airline Qantas teamed up with technology giants Samsung to introduce virtual reality goggles for passengers.

Christian Dior was founded by the eponymous designer Christian Dior in Paris in 1946.

By Paul Joseph